At the TEDxWomen luncheon yesterday, Salma Hayek Pinault announced CHIME FOR CHANGE, founded by Gucci, a new global campaign to raise funds and awareness for girls’ and women’s empowerment. Representing fellow co-founders Frida Giannini and Beyoncé Knowles-Carter as she launched the initiative, Hayek Pinault presented a short film that she narrates, with new music by Beyoncé, which introduced CHIME FOR CHANGE to the world. Hayek Pinault also presented the first of ten CHIME FOR CHANGE short films, an extended trailer for THE SUPREME PRICE produced and directed by Joanna Lipper.
CHIME FOR CHANGE Chime for Change, created by Gucci, is a community of people working to promote education, health and justice for every girl, every woman, everywhere. The campaign comes at a pivotal moment for girls and women globally as the world’s attention is drawn to international stories ranging from Malala’s personal fight for education in Pakistan to headlines of violence against women in all corners of the world, including India, Ireland, South Africa and the United States.
This is the emergency and the opportunity of today,” said Gucci Creative Director and CHIME FOR CHANGE co-founder Frida Giannini. “We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through CHIME we can help the voices calling for change to become so loud that they cannot be ignored.”
Co-founder Beyoncé Knowles-Carter said
I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world. I’m honored to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”
CHIME FOR CHANGE’s Advisory Board boasts an impressive list of issues experts, advocates and global leaders, including Hafsat Abiola, Muna AbuSulayman, Jimmie Briggs, Gordon and Sarah Brown, Lydia Cacho, David Carey, Joanne Crewes, Waris Dirie, Yasmeen Hassan, Arianna Huffington, Musimbi Kanyoro, John Legend, Pat Mitchell, Alyse Nelson, Sharmeen Obaid Chinoy, François-Henri Pinault, Jada Pinkett Smith, Julia Roberts, Jill Sheffield, Caryl Stern, Meryl Streep, and the Archbishop Desmond Tutu and his daughter Mpho Tutu, among others.