Multicultural Marketing Guru Joins Consulting Firm Diversity Affluence
Co Founder of Thurgood Marshall College Fund Joins Diversity Affluence
As well known in the philanthropic world, as in business, Hankin co-founded the Thurgood Marshall College Fund in 1987, which has raised more than $80 million and provided scholarships for over 10,000 students. In 1994, President Clinton appointed Hankin to his Board of Advisors on Historically Black Colleges and Universities, where the marketing executive and philanthropist provided counsel to the President for seven years. Hankin is the Immediate Past Chair of the New York Urban League and a lifetime member of the NAACP.
A native of Kingston, Jamaica, Hankin received a Bachelor’s degree from Queens College and a Marketing Certificate from the prestigious Wharton School of Business at the University of Pennsylvania. He currently lives in Manhattan with his wife Gwendolyn, to whom he has been married for 38 years.
About Diversity Affluence:
As the only company of its kind, Diversity Affluence is a New York-based diversity research, marketing communications and business development consultancy that helps brands and businesses understand and market to affluent, aspirational and influential ethnic consumers-a group coined as “Royaltons™.” For more than 25 years, Andrea Hoffman, Diversity Affluence’s founder and chief executive officer, has been a marketing strategist and trend forecaster.
Hoffman examines the $87.3 billion market exclusive to Affluent African Americans in Black is the New Green: Marketing to Affluent African Americans, the book she co-wrote with urban media pioneer Len Burnett.
For more information about Hoffman, Diversity Affluence or Black Is The New Green: Marketing to Affluent African Americans, visit www.DiversityAffluence.com.