Beyoncé recently named three charities as global partners for The Formation World Tour. The alignment with the three organizations is designed to show fans how easy it is to give back, be involved in their communities, to be kind and at the core—to BeyGOOD.
United Way will have a presence on every tour stop. It started on the North American leg of the tour which kicked off on Wednesday, April 27 at Marlins Park in Miami, Florida. CHIME FOR CHANGE and Global Citizen will have their online activation program for fans in select tour markets, including Houston, Los Angeles, New York, Detroit and London. In addition, there are three signature charity events in three cities; Houston, TX, Compton, CA and Detroit, Michigan.
BeyGOOD was launched in 2013 during the Mrs. Carter World Tour as the charity umbrella for Beyoncé’s global charity initiatives. Millions received tangible help, employment, shelter and more on tour stops in North America, Australia, Europe, South America and the Caribbean as a direct effect of BeyGOOD’s efforts during this time.
Ivy McGregor, Director of Philanthropy, runs BeyGOOD’s day-to-day operatives through Parkwood Entertainment.
“The Formation World Tour creates another exciting global opportunity for people everywhere to BeyGOOD, pay it forward and lend support to those in need,” said McGregor. “Through our collaborations with our strategic charity partners, we’ve created simple ways for everyone to participate. Because we believe together we can make the world better – standing, living and giving in Good Formation.”
There are three simple ways fans can participate in helping others along The Formation World Tour: online, in-community and on-site.
- Online – CrowdRise is in partnership with United Way to support the Flint Water Crisis where fans can make a small donation and qualify for an opportunity to win VIP tickets.
- In Community – United Way to support issues specific to each local tour market.
- On-site – by signing up to become a Global Citizen, along with CHIME FOR CHANGE, fans will have a chance to win tickets and upgrades at select tour dates.
“We’re grateful that Beyoncé is lending her voice and support to those in Flint whose lives have been impacted by this crisis,” said Brian Gallagher, President and CEO, United Way Worldwide.
Beyoncé has played a pivotal role as a Co-Founder of Gucci’s CHIME FOR CHANGE campaign. CHIME FOR CHANGE, Global Citizen and BeyGOOD have joined forces to create a movement of Global Citizens who will pledge to #StandInFormation against poverty, injustice and gender inequality. Fans in Houston, Los Angeles, New York, Detroit and London who sign up will be entered to win VIP tickets in their respective cities.
In 2015, CHIME FOR CHANGE joined Global Citizen in a multi-year partnership to support programs that effect change for girls and women around the world.
“Beyoncé is catalyzing a movement across the world that will both inspire and motivate,” said Hugh Evans, CEO of Global Citizen. “We are excited to have the opportunity – in partnership with CHIME FOR CHANGE – to channel this enthusiasm to programs and campaigns that will effect real change across the world.”
“As a Co-Founder of Gucci’s CHIME FOR CHANGE campaign, Beyoncé leads a global effort to convene, unite and strengthen the voices speaking out for girls and women around the world,” added Marco Bizzarri, Gucci President & CEO. “CHIME FOR CHANGE is honored to partner with The Formation World Tour and Global Citizen to inspire a global audience to take action for gender equality.”
Fans in Houston, Compton and Detroit will be able to attend special signature events and witness the power of giving for themselves. In Houston the event will be in support of Rudy Rasmus and his passionate work with Bread of Life to combat hunger in the city, and his partnership with the City of Houston on the initiative called TurnAround Houston to create jobs. In Compton the event with benefit Urban Education Institute and its work with youth through music and the arts. In Detroit, this event will serve as a celebration of the resourcefulness of the people of Flint and Detroit, Michigan.
Founded in 2013 during the Mrs. Carter Show World Tour, BeyGOOD is an extension of Beyoncé’s charitable heart. Through impactful dynamic partnerships, BeyGOOD’s mission is to set an example of giving back and paying it forward while empowering others to do the same with what they have in their own communities. BeyGOOD is built on the belief that we are all in this together and each and every one of us can make a difference by giving back.
About United Way
With 2.9 million volunteers and 10.3 million donors worldwide, and more than $5 billion raised every year, United Way is the world’s largest privately-funded nonprofit. We’re engaged in nearly 1,800 communities across more than 40 countries and territories worldwide to create community solutions that improve education, income and health. United Way partners include global, national and local businesses, nonprofits, government, civic and faith organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org. Follow us on Twitter: @UnitedWay and #LiveUnited
About CHIME FOR CHANGE
CHIME FOR CHANGE, founded by Gucci in 2013, is a global campaign to raise funds and awareness for girls’ and women’s issues around the world. In 2015, CHIME announced a long-term partnership with Global Citizen, a movement to end extreme poverty by 2030. Together CHIME FOR CHANGE and Global Citizen are joining forces to promote gender equality. CHIME FOR CHANGE Co-Founders Beyoncé Knowles-Carter and Salma Hayek Pinault continue to lead the campaign with its coalition of partner organizations. Founding Partners include the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook, Hearst Magazines and Catapult. Strategic Partners include P&G Prestige, Twitter and Kellogg’s Special K. CHIME is powered by crowdfunding partners GlobalGiving and CrowdRise. Through the power of crowdfunding, CHIME FOR CHANGE has funded more than 420 projects in 88 countries through 153 non-profit partners reaching hundreds of thousands of girls and women around the world.
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