Talk about a chance of a lifetime! What kid (or adult for that matter) hasn’t dreamed of what it would be like to spend a day with their sports hero, or favorite rapper?!
I had a chance to hear Magic Johnson speak – a year or so ago – when he became an investor in Vibe Holdings. It was a huge affair that was a who’s who of business, entertainment and publishing. I could have filled up my notebook and packed it up after the introductory video that spanned Magic’s basketball career and showcased his business ventures across the globe – everything from movie theaters and Starbucks locations to the great work he does through the Magic Johnson Foundation. If that wasn’t enough, he got up and spoke to the group! He was mesmerizing and inspiring! What I wouldn’t give to get a chance to pick that man’s brain!
Well, four lucky young people are going to get a chance to do just that. In partnership with the United Negro College Fund, Coca-Cola “Pay It Forward” program will afford four 16-21 year olds will get an apprenticeship experience in business, music and media and entertainment. This apprenticeship will be with one of three extraordinary celebrity history makers: Magic Johnson, President & CEO Magic Johnson Enterprises – and basketball legend; Debra Lee, Chairman & CEO BET Networks; Common, Hip-Hop Artist and Founder of Common Ground Foundation.
Over the course of this summer, they will get career guidance and job shadowing! As I speak (type), I’m swooning over the thought! And, filled with such excitement for the world of opportunity that is going to open for those selected. The magnitude of this opportunity in the lives of these youth doesn’t go unnoticed by the mentors. Read The Rest
AT&T is launching its 28 Days of inspiration campaign and Web site www.att.com/28days to celebrate the history, contributions and culture of African Americans this February, while at the same time looking to the future. The 28 Days campaign is an innovative program created by AT&T to highlight February as more than a reflection of the rich past, but an unimaginable footprint to what the future holds beyond Black History Month in the African American community.
The essence of the 28 Days campaign and new interactive Web site is to encourage us all to re-think what we do during Black History Month. AT&T is unleashing 28 Days to demonstrate our commitment and dedication to enriching the lives of African Americans, and to keep pressing toward future progress where we live and work. Our products and services empower African Americans by meeting their technology needs in their homes, schools and offices. – Jennifer Jones , vice president of Diverse Markets, AT&T Mobility and Consumer Markets.
28 Days features an exclusive speaker series showcasing health fitness champion Laila Ali at the Marriott Oakland City Center on Tuesday, February 9 in Oakland, Ca.; Hip-Hop media mogul and philanthropist Russell Simmons at Howard University’s Cramton Auditorium on Wednesday, February 10 in Washington, D.C.; branding and marketing expert Erin Patton at the DuSable Museum of African American History on Tuesday, February 16 in Chicago, Ill.; and social activist and political commentator Jeff Johnson at Clark Atlanta University on Wednesday, February 24 in Atlanta, Ga.
“The four individuals who are part of our speaker series are making significant contributions in the African American community and to our country,” said Jones. “These individuals offer unique perspectives for our audiences. We think these events are a big part of celebrating Black History Month and they will provide an inspirational and memorable experience for all who attend.”
The 28 Days campaign and Web site are designed to encourage consumers to not let a day go by without completing an activity that helps them move closer to achieving some of their life goals. The interactive Web site acts as an online community for consumers to make their own history, download personal calendars, sign up to receive daily inspirational text alerts from 28 People in Motion, and connect with other goal-oriented members, among other features.
The Spirit of UNCF, the 28 Days campaign, and the sponsorship of An Evening of Stars®, are just a few of the ways AT&T supports education, business and technology within the African American community. For more information about 28 Daysvisit www.att.com/28days.
Through its philanthropic arm, the AT&T Foundation, AT&T has a strong legacy of supporting organizations and has provided more than $2.8 million over the past ten years to organizations focused on the empowerment of the African American community, including the UNCF, the National Urban League, NAACP, National Black Chamber of Commerce, the National Coalition on Black Civic Participation, National Council of Negro Women, Congressional Black Caucus Foundation, 100 Black Men and the Black Leadership Forum.
This past Sunday, January 27, Actor-comedian Anthony Anderson hosted the UNCF An Evening of Stars® Educating our Future Presented by Target. The event aired on BET focused attention on the need for more African American college graduates and the work that UNCF does to get students to and through college.
The show featured Grammy-Award winner and founder of the New Look Foundation, Usher Raymond, who presented a four-year college scholarship to Milwaukee, Wisconsin high school senior, Ammon Lyle. Other stars in attendance included Steve Harvey, Kevin Hart and Chaka Khan who presented scholarships to deserving college and college-bound students.
There was a star studded list of performers and presenters – Chaka Khan , Yolanda Adams , Charlie Wilson , Keyshia Cole , Trey Songz, Tyrese Gibson , Melanie Fiona , Eric Benet, Tracee Ellis Ross , Keenan Ivory Wayans and many more. Read The Rest
On Sunday, January 27th, the stars hit the red carpet of the 33rd Annual UNCF: An Evening of Stars Gala that aired on BET.