USA Networks has partnered with the NFL to produce the 2nd annual NFL CHARACTERS UNITE documentary that will premiere the week after Super Bowl XLVII on Friday, February 8 at 7pm. The doc is part of USA’s award-winning public service campaign aimed at combating prejudice, discrimination and intolerance while promoting acceptance of the many characters on-air, online, and in communities across the country.
This year’s program profiles the personal stories of NFL stars who’ve had great success after overcoming obstacles of prejudice and discrimination:
- Arizona Cardinals 2009 Pro Bowl MVP wide receiver Larry Fitzgerald
- Superbowl contending Baltimore Ravens linebacker Jameel McClain
- Pittsburgh Steelers seven-time Pro Bowl safety Troy Polamalu
- New York Giants Pro Bowl defensive end Justin Tuck
The cameras will follow as the go back to their respective communities to meet a child or teenager currently facing the same challenges and adversity. Through conversation and specially tailored confidence-building activities, the NFL stars help the young people realize how they too can overcome the bullying, prejudice and intolerance they have experienced and move on to achieve their own greatness.
“Larry, Jameel, Troy and Justin are incredible role models off the field as they are inspirational players on the field,” said Tracy Perlman, NFL vice president of entertainment marketing and promotions. “We are pleased to once again work with USA and The Hochberg Ebersol Company to share their important stories.”
The documentary, created by The Hochberg Ebersol Company and executive produced by company co-founders Charlie Ebersol and Justin W. Hochberg, was produced by Paul Pawlowski and P3 Entertainment and directed by Ezra Edelman (HBO’s Magic and Bird: A Courtship of Rivals). It will premiere in February as part of Characters Unite Month, a time when the network shines an even brighter spotlight on the importance of promoting greater respect and acceptance through on-air programming, digital content and community events. For more information on CHARACTERS UNITE, visit www.usanetwork.com.