This is the stuff that I love to see! This is what makes me warm and fuzzy about philanthropy! I may have been under a rock for the past couple of weeks. So, please forgive me if I’m wrong… I haven’t really heard much buzz about the announcement of Oprah teaming up with Starbucks to create the Teavana Oprah Chai Tea. Yes, I saw that Oprah’s sites and social media pages announced it, but outside of that I haven’t seen much. I would think that it would be since it’s Oprah and since it’s such an easy way to give back to education and get something tasty in return. (Not that you do it for the return. You’re doing it out of the goodness of your heart. But, being able to give back while buying something that you would get anyway is always a hit to me..)
“I looove tea,” said Oprah Winfrey. “My daily tea ritual is a vital part of my morning. Savory and spicy chai, with its deep flavor, has long been a favorite of mine. When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power. To share one of my favorite things with the rest of the world and support youth education at the same time is truly the perfect blend.”
This is a first-of-its-kind collaboration. Howard Schultz, chairman, president and ceo of Starbucks, and Oprah Winfrey, global media leader and philanthropist, co-created Teavana® Oprah Chai Tea. Beginning April 29, Teavana Oprah Chai will be sold in Starbucks and Teavana stores across the U.S. and Canada, with Starbucks making a donation for each product sold to the Oprah Winfrey Leadership Academy Foundation to benefit educational opportunities for youth.
“With the introduction of Teavana Oprah Chai, we are going to elevate the tea experience in the same way we did for coffee,” said Schultz. “Partnering with Oprah Winfrey in the creation of this distinctive and remarkable tea is a strong next step forward in accomplishing this objective, while also giving back in a meaningful way through the Oprah Winfrey Leadership Academy Foundation. I am personally humbled to work with such an inspirational leader and visionary who shares so many of our core values and beliefs. I truly believe that, together, we will set the bar for a world-class tea experience at Starbucks and Teavana.”
Contributions from sales of Teavana Oprah Chai products will go to the Oprah Winfrey Leadership Academy Foundation, which provides funding for the Oprah Winfrey Leadership Academy for Girls – South Africa and is dedicated to helping its graduates attend colleges and universities. The foundation will support additional youth education through Girls Inc., National CARES Mentoring Movement, Pathways to College and the U.S. Dream Academy. For more information on these organizations, please visit www.oprah.com/SteepYourSoul.