Mya, Daisy Fuentes, Alicia Silverstone and more pledge to eat plant-based from April 16-22. Started in 2009 by Compassion Over Killing, VegWeek 2018 campaign, is an annual event that coincides with Earth day which will be on April 22.
Inspired by the then Maryland Senator Jamie Raskin – now U.S. Congressman – who commented during a media interview that a simple way each of us could help the protect the planet is to choose vegetarian foods at least one week out of the year. Since Rep. Raskin represented the Maryland District where COK is based, they reached out to him about his idea, and together they created the first-ever Takoma Park VegWeek celebration — and he was the first person to officially sign up for the 7-day Veg Pledge!
Energized by his now mostly vegetarian diet, which he refers to as “aligning my morals with my menu,” Rep. Raskin continues to encourage others to make kinder, greener, and healthier food choices — and he’s helped VegWeek expand to reach thousands of people nationwide.
Millions of Americans, including former President Bill Clinton, Jessica Chastain, Miley Cyrus, and John Salley are touting the many benefits of choosing more plant-based meals. According to the US Dept. of Agriculture, meat consumption nationwide has decreased 12% since 2007.
VegWeek aims to inspires pre-vegans to take the VegPledge as a fun and collective way to explore the many flavors and benefits of choosing plant-based foods, for our planet, animals, and our health.
VegWeek 2018 celebrity Endorsers include:
Alicia Silverstone, actress & author
Grey, vegan rapper
Mya, recording artist
Alexandra Paul, actor
Tia Blanco, surfer
Torre Washington, bodybuilder
Belinda Carlisle, recording artist
Lauren Toyota, founder, Hot for Food
The power of protecting our planet through plant-based eating is clear: raising animals for food is a leading cause of environmental degradation, and we can all fight climate change with our forks. Oxford University researchers found that a global shift to vegan eating could slash food-related emissions by 70%.
Leading up to and throughout VegWeek, pledgers receive loads of discounts on vegan food, tons of free recipes, and more for a deliciously successful week. Our Gold Sponsors — A Well-Fed World, Follow Your Heart, The Jackfruit Company, Lady Freethinker, Miyoko’s Kitchen, Treeline Treenut Cheese, Veestro, and Vegan Essentials — are offering special deals.
“VegWeek is a fun way to show how delicious and accessible plant-based eating can be! From the moment you take the VegPledge, we’re here for you to ensure your week is a sweet and savory success,” said Jessica Carter, Compassion Over Killing’s Vegan Food & Lifestyle Coach.